Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting, a global ‘new generation’ research agency with offices in NYC, London, Rotterdam, Ghent, Düsseldorf and Sydney. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market.
He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business. His best-selling marketing book How Cool Brands Stay Hot: Branding to Generation Y and Z has been awarded several times (a.o. The American Marketing Association Berry-AMA Book Prize).
Is NextGen marketing more chemistry than science?
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI's, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…) Joeri Van den Bergh shares his latest insights on brands that bond beyond disruption.
Millennials at work
Understanding Gen Y’s needs to build a future-proof HR strategy
Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work.
In this talk, Joeri Van den Bergh will show you how to optimally capitalize on the Millennials’ talents and maximize their impact on business performance. Discover how & why Millennials are different and how companies can adapt their HR approach to become Millennial-proof.