Who?
Joeri Van den Bergh is Co-Founder, Partner and Future Consumer Expert at Human8 (formerly known as InSites Consulting), a global research agency with 24 offices worldwide. He has extensive experience of all aspects of marketing to teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market.
He is an AMA (American Marketing Association Best Book) awarded global thought leader and marketing author on the impact of NextGen on marketing, business and on consumer trends. As a Marketing Professor at 1 of Europe’s leading business schools (Vlerick) Joeri is continuously updating his insights and foresights on NextGen consumer behavior in a fast changing world.
mid-sized Session
Gen Z @ Work
In today's rapidly evolving workforce landscape, understanding Generation Z is important for marketers, employers, and entrepreneurs alike. Born into a digital world, Gen Z brings a unique blend of tech-savviness, entrepreneurial spirit, and a hunger for authenticity. To engage and empower this generation, businesses must foster environments that prioritize flexibility, purpose-driven work, and continuous learning. With their ability to navigate complexity and embrace change, Gen Zers will revolutionize traditional workplace dynamics. In this short session, Joeri will share how to unlock the full potential of Generation Z and shape the future of work.
Long session
Meet Gen Alpha
The first Gen Alpha’s were born in the year the iPad was launched, Instagram was created and “App” was the Word of the Year.
Today – 14 years later – this new generation has brand influence and purchasing power beyond their years with 70% of Gen Alpha parents admitting they made purchases influenced by their kids’ favorite show or character.
Meet Gen Alpha. The New Kids On The Block is Joeri Van den Bergh’s brand-new presentation on Gen Alpha based on new international research among 4-14 year olds.
Do you want to understand Gen Alpha’s world: their values, ambitions, dreams, fears and worries? Get a grip on the topics they discuss with friends and parents, the brands they prefer and the type of videos and games they like to engage with. Discover the drivers of successful brands and what makes brand endorsers and inspiration sources credible to today’s kids and tweens.
Learn everything you need to know about their Millennial parents… What makes them feel guilty? Which fears and ambitions do they have for their kids and which brands are perceived as allies in raising their Alpha children?
Joeri presents the main insights from this new Gen Alpha study, illustrated with manifestations and brand examples from around the world.