Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting, a global ‘new generation’ research agency with offices in NYC, London, Rotterdam, Ghent, Düsseldorf and Sydney. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market.
He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business. His best-selling marketing book How Cool Brands Stay Hot: Branding to Generation Y and Z has been awarded several times (a.o. The American Marketing Association Berry-AMA Book Prize).
How sustainable is sustainability for brands?
Sustainability is not a USP, but it should be an innovation driver. Starting from the current conscious consumer mindset & habits, we define what will really matter to the mindful consumer in the next 5 years.
Companies and brands learn 5 ways how they can become more sustainable in a credible and relevant way. Based on new proprietary InSites Consulting quantitative research in 8 countries (July 2019 among 15 to 70-year-old) and fueled with cases studies from around the globe and trends (like terroirsm, flipside shopping, re-commerce…), Joeri Van den Bergh will deep dive into current consumers perception and comprehension of sustainability, sharing insights on what they expect from future-proof companies.
Ignore or ignite
What marketers can learn from influencers
For NextGen time is scarce and valuable. Not less than 47% of Gen Z and 43% of Gen Y feel very, very busy which means you & your brands are easily skipped if you’re not able to keep relevance.
In ”Ignore or Ignite”, Joeri Van den Bergh draws lessons from how successful influencers are continuously ‘stealing’ youth’s time and keeping them glued to their YouTube, TikTok or Instagram screens. You’ll learn what drives NextGen’s’ interest and understand how to get back on their radar in this attention economy.
5 CSF’s are presented & illustrated with recent examples from different industries:
Personalize and become hyper-adaptive for NextGen’s creator culture
Ad(d)vize by adding services to your products, helping NextGen to make the best decisions within the choice overload
Evangelize to create a better world by tackling issues that keep Generation Anxiety awake
Humanize to regain trust in a world of fake news, fake reviews and fake influencers
Fetishize to address the experience-driven stuffocated NextGen customer who is willing to pay for exclusiveness & on trend products.
Joeri will also talk about the latest trends in commerce: DTC, Prescription Groceries and People First, in consumption: conscious and VL (Virtual Luxury) and consumer behavior: digital minimalism, biohacking & retail-tainment.