Who?
Herman Konings (consumer psychologist and trendanalyst at Pocket Marketing/nXt) loves to lurk on different generational tribes sharing the same habitat. He explores the near future of commerce, mobility and hospitality based on a combination of new research data, insights and futurist concepts.
Mid-sized Session
AMAI - THE ERA OF THE AWE-CONOMY (TIJDPERK VAN DE VERSTOMMINGSECONOMIE)
Noticeably more fears, uncertainty and feelings of helplessness come with the nagging sensation that we are rolling from one crisis into another, and so it is all hands on deck to help people dispel feelings of unease and lethargy with hope, faith and love, but also with a lot of AWE.
The old English term 'AWE' is best translated as 'speechlessness'. Think open mouths, goose bumps and becoming breathless. Research suggests that regularly experiencing AWE can significantly improve our physical and mental wellbeing, and stimulate creativity, empathy and critical thinking. So should we all head to the Far North to witness the Northern Lights? No, breathtaking wonders are just lying in the kitchen drawer, at the edge of the forest, at the chip shop around the corner, and occasionally even in the palm of your hand ...
Welcome to the age of the AWE-conomy, which will be great, but will also and above all be hidden in the small!
WH?DENTITY (WI?DENTITEIT)
More than 50 armed conflicts around the world, loss of purchasing power, overwhelming artificial intelligence, the war on drugs, a pandemic of mental incapacity (among young people), climate disruption ... cause a landslide, but what will happen after what has happened? Making responsible and manageable predictions about how people will change through global crises is a mission with ifs and buts. THAT we will change (to a greater or lesser extent) is certain. Historians, psychologists and sociologists have few illusions about that. Serious crises have always caused all kinds of societal trends and market developments to accelerate considerably.
A new window of opportunities announces itself, and Herman - change psychologist by education - has keys to open some shutters, and sh