The approach

“FUTURO is a place where you can lean back to think about the future, inspired by 3 brilliant trendwatchers that surprise, enchant, and break through the usual trend-mumbo-jumbo. A must-do for leaders that want to go beyond running their day-to-day business!”
Kurt Frenier, Vice President GM Global Portfolio Transformation PepsiCo | Global Beverage Group

In a fast-moving world with an uncertain future, it’s a healthy reflex to spare a few days to get away from the daily bustle and reflect on the many business challenges the future will bring. FUTURO aims to inject you with a fresh dose of inspiration. Join Herman Konings, Joeri Van den Bergh & Tom Palmaerts on the FUTURO Getaway to broaden your horizon, sharpen your mind and refuel your vision.

The three of them think a crystal ball is taboo, unless you fill it up with gin & tonic.

·      A perfect hideaway in Tuscany

·      Four half-day sessions consisting of insights transfer and interactive discussions

·      Small groups to stimulate sharing and learning

·      A poolside apero round-up session

·      Time for networking, enjoying Italian cuisine and dolce far niente


An inspiration getaway

FUTURO  aims to inject you with a fresh dose of inspiration. We will re-fuel your vision and help you to comprehend the societal changes and trends that are happening around you. In the amazing setting of the Tuscan Crete Senese (near Pienza) three friends Tom, Joeri and Herman will share their particular view on how markets and society are converting and what will be happening in the coming years. In 2 full days we will cover up-and-coming trends in food & FMCG, retail & hospitality, lifestyle & tech that will affect your business, marketing, product design and HR strategies. 

"FUTURO gives a reasoned and strong understanding of how generations will communicate, consume, work and live. If you want to know what future trends can mean for you, FUTURO is your ideal source of inspiration.”
Patrick De Maeseneire, ex-global CEO Adecco Group, ex-CEO Barry Callebaut, ex-General Manager Apple Belux



The date

In 2019 we offer three FUTURO inspiration getaways. The spring edition of FUTURO will take place in May and the summer edition of FUTURO will take place in August.

The spring edition:

Trip I: Saturday the 18th of May until Tuesday the 21st of May

The summer edition:

Trip I: Saturday the 17th of August until Tuesday the 20th of August

Trip II: Wednesday the 21st of August until Saturday the 24th of August



Two beautiful Tuscan casas with all ensuite bathrooms, pools and comfort in the hills of the scenic Crete Senese near Pienza and San Quirico D’Orcia. The workshops take place in the magnificent Casa delle Sorelle. 



A shuttle service will be available for all necessary local travel (from/to airport – from/to accommodation etc.). In order to enjoy the entire FUTURO program, we have a list of preferred flights. Please get in touch if you will arrange an alternative travel schedule.



Everyone who’s in charge of longer term business, company, brand and marketing strategies. For example: C-level,  general management, entrepreneurs, ...

Click here for an overview of previous FUTURO participants. 



To join the FUTURO inspiration getaway the fee is 3,990 € (VAT excl.) for the spring edition and 4,250 € (VAT excl.) for the summer edition. It includes accommodation in the Tuscan villa Casale del Fiume, participation in all sessions, all breakfasts, snacks, lunch, dinner, apero and local transportation. It excludes your travel to the location.

When cancelling your participation 6 till 4 weeks before the event, a cancellation fee of 1,950 € (VAT excl.) is due, during the last 4 weeks, the cancellation fee is 3,990 € (VAT excl.) for the spring edition and 4,250 € (VAT excl.) for the summer edition. A replacing participant is allowed at any moment.


Contact: or call +32 496 02 22 05